Translation from abstract to media
Ruth Francis
Nature Publishing Group, London, UK
In the Nature press office we dont have to worry about achieving press coverage, but achieving accurate press coverage is always a concern. In promoting research that relates to human disease we have to be careful not to hype the paper and either scare patients or give them hope that cannot be fulfilled.
In this talk I will briefly discuss our tactics and show some case studies of good and bad coverage and what researchers can do themselves to ensure that the correct message gets out there.
